Traditional advertising works!  (Bet you didn’t think I was going to say that)  But it really does, that’s why people still do it.  Running radio ads, giving away promotional products, and running direct mail is a great way to generate new clients.  Many businesses are kind of stuck this way spending $20-$70 per lead that they generate.  

Now most businesses owners would jump at the idea of generating a $20 lead.  However, there are many more ways that you can generate a huge number of leads for a lot less than $20 using new online methods.  In the trade industry using traditional ways to advertise is rampant.  With billions of daily visitors to Facebook, Google, Youtube, Twitter, Instigram and Snapchat I’m sure you can understand that direct mail can get lost in the shuffle.  Here’s why you should invest your marketing dollars into online advertising. 

1. Facebook

Facebook ads are a great way to gain exposure for your brand at the lowest level, and amazing for converting leads into sales at the highest level.  You can literally reach hundreds of thousands of people with just a $100 ad spend.  Think about how much a radio ad or billboard would cost in comparrison to this.  Facebook also gives you the ability to retarget the people who clicked on your ad so you can get ultra targeted content to the right customers.  This is only the tip of the iceberg with what you can do with Facebook ads. 

2. Instigram

IG is actually owned by Facebook so you can advertise your brand on both social platforms at the same time, effectively doubling your reach.  If you are a local business looking to build your brand spending $5-10 daily on this can generate a massive amount of brand awareness.  But who has the time to manage all of this?  Well you can use automated services such as buffer and Quu to help schedule and manage your social media. 

3. Youtube

Youtube is currently the second largest search engine worldwide!  Generating simple YT videos can drastically increase your ability to convert visitors to your website into customers.  Shooting a simple video outlining your products and services will help visitors get a better idea of what your business is all about and why they should do business with you.  You also have the ability to rank YT videos in the search engines for more traffic to your website. 

4. Google

Google is the very best way to advertise to the most targeted leads possible.  When someone types in “vancouver plumber” and you show up at the top of the list that is the ultimate way to generate business.  They are looking for what you offer, you are the number one result, and all you have to do is answer the phone and offer to help.  It’s just that easy!  It’s called search engine optimization (SEO) for short and it’s a very difficult skill to master.  I would suggest working with the professionals over at AJS SEO to get your website to the top of Google.  Visit their website and ask for a free seo analysis of your website. 

There you have it, the best ways to generate leads in the 21st century.  With the internet being the main hub for attention these days there is really no other medium to communicate effectively unless you’re talking to them face to face.  But why reach 50 people a day face to face in 8 hours when you can reach 50 thousand people or more daily through online advertising.